Sonia Urbano is constantly inspired by people's backgrounds, their journeys and conveys an accurate story. She uses her creations to emphasise authentic emotions that trigger reactions from her audience. She has always shown a strong interest in every piece of art that is placed in front of her, her professional approach hinges upon her acute attention to detail. Her purpose is to demonstrate her ability to develop and present relatable visual ideas based on real-life subjects highlighted in their environment.
She has developed artistic concepts and created projects in collaboration with other artists. Sonia's imagination is always in tune; she is drawn to Photography, Video production, and Graphic design; however, when the time comes to direct a project, she will begin to enjoy it, meticulously analysing all necessary factors; this is what she enjoys the most, placing passion and care from the start to the end of the project.